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The Rise of Connected Vehicle Data and Spatial Analytics

In today’s rapidly evolving transportation landscape, connected vehicle data and spatial analytics have become game changers. As urban populations swell and logistics demand surges, understanding vehicle movement patterns in real time is critical for government agencies to optimize infrastructure adapted to the growing demand for curb space.

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Connected vehicles equipped with GPS, telematics, and IoT sensors generate massive streams of data with location, speed, stop durations, and much more. When harnessed effectively, this data unlocks interesting insights into traffic flows in urban/semi-urban aread and curb usage by different types of vehicles.

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Vianova Freight Data Products

Vianova’s Freight Data Products aggregate raw GPS and sensor data from connected vehicles, particularly focusing on commercial vehicles such as Vans, Trucks and Trailers, to provide deep insights into freight movement and curb activity. These Data Products are further optimized for geospatial analysis on the Vianova Intelligence Platform (VIP).

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• ‍Curb Analytics: Tracks detailed stop events of commercial vehicles, including stop location, duration, vehicle and fuel type, and timing patterns. This data is invaluable for understanding how curb space is used throughout the day, identifying peak usage times, and detecting overtaxed or underserved areas.

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• ‍Origin-Destination Flows: Aggregates trip counts between defined zones, illustrating travel demand and freight movement corridors. This helps pinpoint high-traffic routes and supports infrastructure investment decisions.

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• ‍Fleet Composition and Behavior: Insights into the types of vehicles operating in urban environments, their emissions profiles, and delivery patterns support sustainable logistics initiatives.

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How Vianova Freight Data Powers Action

🏛️ For Government Agencies

• Traffic and Infrastructure Optimization: By analyzing real-time curbside activity and trip flows, city planners can design and enforce curb regulations that reduce congestion and improve traffic safety.

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• Urban Freight Management: The platform helps regulate delivery zones, prioritize enforcement in congestion hotspots, and plan infrastructure for emerging needs such as zero-emission zones.

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• Policy Impact Evaluation: Agencies can monitor compliance with curb policies in near real-time and assess how interventions influence traffic patterns and curb usage.
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🚚 For Freight businesses and Fleet Operators

• Fleet and Route Optimization: Companies can leverage detailed stop and trip data to optimize routes, minimize curbside dwell times, and improve delivery scheduling.

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• Sustainability Planning: Insights into fuel types and vehicle usage help businesses transition to greener fleets and align with regulatory requirements.

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Case Studies

Explore all of our Case Studies here.

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🇫🇷 Paris — Optimizing Urban Freight with Data-Driven Loading Zones

Facing a lack of visibility on existing loading zone utilization, the city of Paris used Vianova’s Curb Analytics Data Product to aggregate delivery stop data from connected vehicles, with a sampling rate of 15% of all commercial vehicle traffic in the city. By mapping curb congestion and parking durations, our AI-powered optimization recommended 500 new loading zones across the city. 

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• Identification of top delivery hotspots such as Blvd Malesherbes and Quai de la Rapée.
  

• Validation of new loading zones to alleviate curbside congestion.
  

• Only 30% of all stops occur within designated loading zones, improving regulation and compliance.

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This initiative helped city planners make informed decisions on infrastructure investments and curb management policies, reducing traffic congestion and improving urban logistics efficiency.

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🇨🇦 Montréal — Enhancing Safety and Enforcement with Commercial Vehicle Insights

Montréal’s Agence de Mobilité Durable leveraged Vianova’s platform to gain detailed visibility into commercial delivery vehicle activity, which was previously difficult to capture with traditional field methods. By integrating telematics data snapped to street segments and validating against counters, the city achieved up to 47% sampling rate on key commercial corridors. 

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• Identification of curbside activity hotspots with high delivery vehicle density.
  

• Detection of safety risks to cyclists caused by delivery vehicle behavior.
  

• Prioritized enforcement in 5 zones to reduce congestion and improve compliance.
  

• Recommendations for new loading zones using AI-based analysis.

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This data-driven approach enabled Montréal to enhance safety for all road users while optimizing urban freight management.

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Harness the Power of Freight Data for Smarter Mobility

Vianova’s Freight Data Product offers an unmatched view into the movement of goods across urban landscapes. By transforming connected vehicle data into actionable insights through advanced spatial analytics and AI, it empowers government agencies and businesses to optimize traffic flow, enhance safety, and support sustainable logistics.

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Whether you’re a city planner seeking to design better curb policies or a fleet operator looking to boost efficiency and reduce emissions, Vianova’s platform provides the comprehensive data and intuitive tools you need.

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About Vianova

Vianova is the data analytics solution to operate the mobility world. Our platform harnesses the power of connected vehicles and IoT data, to provide actionable insights to plan for safer, greener, and more efficient transportation infrastructures.

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From enabling regulation of shared mobility to transforming last-mile deliveries, and mapping road risk hotspots, Vianova serves 150+ cities, fleet operators, and enterprises across the globe to change the way people and goods move.

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Ready to learn more?  Visit our page to get in touch.‍

👉 Read our previous blog here!