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Written by Peter Bodifée on 28-02-2008 11:20
 
 
The reason why SI customers appear not to be very mature when stating their questions could also be the result of system integrators not be very mature in delivering answers to real questions customers have.  
 
Customers see SI sales people doing it every time: blowing their horn on how good the SI is at solving customer problems. \"We did this for your competitor too\". Which makes the customer wonder if the SI is going to deliver him the same result as his competitor. Obviously I want a better result! So stop blowing the horn and start actively listening to the customer needs (not his wants).  
 
And once the SI is providing real value, the customer will see no need for asking skill profiles and hourly rates. The customer would pay for the value received, which presents a much better margin for the SI as well! 
 
Peter Bodifée 
http://ITarchitectureCoach.com

 

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